Overview. The goal was to push sign-ups for a fundamentals course with a highly visible “FREE” message. I built tablet (landscape) and mobile (portrait) variants to keep performance consistent across channels.
Challenge. Balance the dog as the hero with a large headline without hurting legibility, and keep the orange–navy brand feel consistent in multiple ratios.
Design approach. Hierarchy-first (headline + “FREE” CTA as focal points), diagonal color blocking to guide the eye, a cut-out subject with a crisp outline to pop in feeds, and tight line lengths for small screens.
Deliverables. Upload-ready tablet & mobile banners (PNG/WebP, two sizes) plus quick guidelines: safe-zones, minimum CTA size, and sample caption.
Credits: Design by Andhika Veryanto Kurniaji.