Overview. Donut Fortune needed a fun & approachable identity for social and packaging. The solution combined a bubbly logotype with a waving donut mascot, using a warm yellow base and magenta/cyan accents. A bold outline keeps the mark lively and legible.
Challenge. Preserve logotype readability on strong yellow while unifying a pop/comic style that still works on small packaging labels and stickers.
Design approach. Organic shapes to convey softness and playfulness; the mascot acts as the brand’s cheerful “host” (eye contact + friendly gesture). Delivered full-color, 1-color, and reversed variants for flexibility.
Deliverables. SVG/PNG assets in multiple sizes, safe-area & minimum-size notes, quick applications for stickers, IG avatar, marketplace headers, and small packaging labels.
Credits: Design by Andhika Veryanto Kurniaji.